| |
| |
|
Advertising Information |
|
|
|
Offline Advertising Tips
Since most of us are always online and our business is online, we often forget the importance of advertising our business offline. Print advertising can be one of the best forms of advertising for your buck. Why? Well, with print advertising it's in the form of hard copy and is always in view of your potential customers. Thats just one small example. Think about your daily newspaper...try hiding that in your email box! The following are just a few hints and ideas for you to consider before you place an offline advertising campaign. --->Expiration Dates You want to be sure to include an expiration date so that the possible customer sees that there is a limited time BUT don't make the date to end too soon. Why? You want to give an "extended expiration date" on printed material especially because for one thing printed material has a chance to "lie around" longer, it may not be the "right time" for the possible customer OR they may know of someone else that may be interested in what you're offering. Give them time to pass it on or "come back later". --->Track your ads If you have anyway of tracking your ads, use it. A couple of ways you can do this is: 1)Have the customer email/call/mail their orders to you. 2)Have a special code they need to use to receive the special. Use a different code for each advertising campaign you use. If you don't have the ability to use coupon codes you might want to check out PayCodes.com which is a new service developed by PayPal to help you in this situation. --->Types of Ads to Generate Interest Freebies! Everyone loves freebies! 1) Offer the prospective customer a free gift with their purchase. 2) Have them email/call/mail for a free sample. 3) When you send them their free sample, send them a card for another free sample to give to a friend. 4) Have the ad offer free shipping and handling. 5) Offer a "Buy One Get One Free" Promotion. 6) Have them contact you for a free catalog. Discounts. 1) Offer a discount (ex. 10%, 15%, 20% off) for their first purchase. 2) Offer one product at full price and the second ˝ off. Drawings/Contests. 1) Have them email/call/mail you for an entry to a free contest. Use your products as the prize. (Be sure to offer an additional discount for the winner.) * You've gain interest, now what? Once you've had someone contact you with some interest in your business/products be sure to keep in contact back. * First of all reply to them in a timely manner and be sure to thank them for their interest. * Next, offer them yet another form of a discount. * If they are requesting a free sample, free catalog, entry into a contest or any other form of interest offer them a discount of 10% off their next order. * If you have a newsletter/ezine make sure you ask them if you can add them to your mailing list to receive announcements of discounts/specials/contests first hand. * When you've sent off their free sample/free catalog/order/prize be sure to contact them again in a few days. Let them know that you wanted to make sure they received it and that everything was okay. Ask them for any thoughts/questions about it. Let them know that they can contact you for anything. About the Author
MORE RESOURCES: |
|
|
|
RELATED ARTICLES
Diamonds Are For Evil The task of executing successful advertising campaigns for products made exclusively for women is understatedly tempestuous. Any Average Joe consumer would relay the message that feminine product commercials put him under a great deal of stress and discomfort. Take Your Radio Ads to the Next Level Most small businesses do not have a high powered advertising agency to produce award-winning radio commercials for them. Most award-winning radio commercials win for the wrong reasons anyway. Offline Advertising Tips Since most of us are always online and our business is online, we often forget the importance of advertising our business offline. Print advertising can be one of the best forms of advertising for your buck. The Benefits of Specific Advertising The great Claude Hopkins (Author of Scientific Advertising) once said, "Platitudes and generalities roll off the human understanding like water from a duck. They leave no impression whatever. Why People Fail in Mail Order Mail order is a very complicated business. Every phase must beplanned, analyzed and tested. Avoid The Big Advertising Mistakes Is your advertising copy getting the results you want? If not, look at your current marketing to see if you're making one of the major copywriting mistakes:Selling features instead of benefits. Telling your customer that your "fabulous new ALF-400 comes complete with AeroScan and BandControl technologies!" doesn't actually tell them anything. Small Cards, Big Ideas: Alternative Uses for Business Cards Aggressive business card marketing isn't about handing your business cards out to everyone you see.The card itself must have a new use, an innovative design, or something other than the usual contact information printed on it. Make the Right Advertising Decisions Advertising is a powerful and somewhat frustrating marketing tool. It enables us to launch new products and services, increase sales, and increase awareness. Customer-Involving Signage and Selling Here's some easy ways to create signage that will attract, not annoy customers (and local government agencies that regulate signage):1. Since movement always attracts attention, any banner, sign set of a pole that might move with the wind or electrically-turned sign will stand out from the static messages around it. Free Internet Advertising: 6 Proven Ways To Prevent Your Competitors From Stealing Your Customers It is getting harder daily to generate traffic.And when you succeed in getting new customers, you should do all that is possible to avoid losing them to your competitors. Advertising For The Long Haul and Not the Short Term Gains New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying the right things to the right person and that's marketing. Adding Art to Business Spaces Larger companies have learned that collecting art adds something special to its overall corporate image. An art collection may include art on display in waiting, or general areas. How To Write Ads That Get Response Your print ads should do more than just get noticed. Their job is to bring you business, and if all they do is lay around and attract attention, they're no different from the lazy employee who does nothing all day but look busy. The Truth in Advertising Most of us have seen at least a dozen different toothpaste commercials that claim, "Three out of four dentists recommend.. Hit Them With Benefits More about advertising from BIG Mike McDanielIt makes no difference what media you use to advertise, the rules are the same. Benefits, benefits, benefits. How You Measure Yourself Is How You Motivate Yourself One of the keys to strong positive mental attitude is what you compare your personal performance to. Do you compare your sales results to the top producer in your industry? Do you compare your basketball playing ability to Michael Jordan? Do you compare your last presentation to a speech delivered by Ronald Reagan or JFK? Or do you compare your results today, to those you had yesterday? Sports, sales, and the media teach us to compare our success against that of others, living or dead. Dont Put All Your Eggs in The Same Basket Solution: You can protect yourself by partnering with other lead sources because it is unlikely that they will all have a problem or technical issue at the same time.Other alternative: It doesn't hurt either to use a few marketing tools to generate leads for your business. Creditability In Advertising I recently saw an ad taped to my mailbox, mind you, my mailbox is shared by many residents of my area. The postal real estate is typically reserved for flyers of lost dogs, cats, small children, etc. Testing Headlines A correspondent to AdBriefing, my monthly newsletter, has posed a very sticky question. How, she asks, can you tell whether a headline you have written is a good one?or not? What she means by this, I imagine, is whether the headline will actually help to make sales, rather than just act as a passing amusement to its readers. 5 Reasons Why Headlines Are Crucial To Your Website's Success Without a powerful headline, your message stands little chance of being noticed in an increasingly competitive marketplace. If your headline doesn't capture attention and pull prospects into your sales copy, than your marketing effort is a total waste of energy and resources.
|
| home | site map |
| © 2006 |